Flawless skin top priority in hunt for beauty: study
Flawless skin top priority of beauty-concious consumers
Pampered, peeled and toned skin is the number one priority for image-conscious consumers around the world and they are going to adopt increasingly extreme measures to get it, a survey showed on Friday.
A survey by research group AC Nielsen across 46 countries found that one in three people spend most of their beauty budget on skincare, with Asian and U.S. consumers leading the trend.
Skin whitening is the most sought after treatment in Asia, the survey showed, with one in 10 Asian consumers buying bleaching products and 50 percent saying they would lighten their skin if money was no object.
The survey also predicts a massive rise in the use of facial treatments such as masks, peels, serums and oils.
"Consumers tend to take a vested interest in their skincare regime in their 3
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