Bao Xiaoqun, managing director of development and research department at Shanghai Media Group, said that, compared with the previous Olympic Games, the viewing level in China during the 2008 event is expected to reach a historic high - a great opportunity for companies to gain market exposure.
"Chinese viewers' enthusiasm for the 2008 event is expected to be much greater than previous Games," said Bao. "The utilization of new media channels may also boost China's advertising spending in the years to come," he added.
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