"We have benefited much from the Olympic sponsorship in recent years."
Lenovo made its mark at the 2006 Turin Winter Games, during which it offered 5,000 computers, more than 600 notebook PCs, 400 servers and 1,600 printers.
For the upcoming Beijing Games, it will provide about 20,000 computing devices, including desktops, laptops, computer servers and display monitors, and more than 500 engineers to provide support.
"Through sponsoring the Olympic Games, Lenovo will emerge as a global brand from just a local one," said Chen.
"I believe that, with the approach of the Games, the brand will benefit more."
The company said it is now focusing on preparing for the Beijing Olympic torch relay and a series of related global brand promotion campaigns, as well as building up and ensuring the smooth running of the Beijing Olympic information system platform.
Looking beyond the Games, Chen said the company will be joining more regional sports events, "such as the NBA and Formula One".
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